An Overview of the Most Important GA4 Updates
Google Analytics 4 (GA4) is constantly evolving to keep pace with the changing digital landscape. Over the past six months, several noteworthy features have been added to the platform. Here’s a comprehensive rundown of what’s new:
The Latest Release: Real-Time Report Enhancements
As of today, you can see a new feature in your Real-Time report. Now, you can not only track the number of users who visited your website (or app) in the last 30 minutes, but also those who visited in the last 5 minutes.
Fun fact: When Google launched this feature, it was released with a bug. (Can you spot the issue below?)
Switching between Time periods in reports
This is a biggie! I’ve seen it all over my linkedIn feed. GA4 professionals seem to praise this new feature.
You can now switch between days, weeks, and months in reports.
view your line chart data by day, week, or month, depending on the level of detail you need.
