Server Side Tracking

Improved data quality while respecting user privacy with a Server based tracking implementation for Google Analytics 4

Book a Call
Request Quote

Services

Setting Up Server Side Tracking with GTM


We leverage your web-based implementation to migrate to a server-side integration of Google Analytics 4. This is the most time- and cost-effective way to set up server-side tracking.

Configuring Your Custom Domain with GTM & Google Cloud

We provide support for configuring your custom domain. This can be a complex and technical process. We will collaborate with your technical specialists to ensure a smooth transition.

Supporting Google Cloud Configuration

Google Cloud is a cost-effective platform for hosting your data. Our experts can assist you in creating an optimal foundation between Google Analytics 4, GTM, and Google Cloud.

facebook-meta

Supporting Other Platform Configurations

We don't just help you set up Google Analytics 4. Our team of experts can also assist with other platform integrations, such as Meta, Microsoft/Bing, Pinterest, and more. Please inquire if an alternative platform is part of your tech stack and not listed. It's likely we've worked with it before!

Monitoring & Troubleshooting Server Side Data

Do you have a server-side setup but are still encountering data issues, such as a disproportionate amount of unassigned traffic, missing conversions, or unexplainedly high costs? Rely on our expertise to identify the root cause of the problem and propose the best solutions to improve your data quality and reduce your data management costs.

Most common issues we resolved

Unassigned Traffic

A disproportionate amount of user data isn't attributed to specific sources or campaigns.

Missing Conversions

Important conversions, such as purchases or sign-ups, aren't being tracked accurately.

High Costs

Data hosting costs are higher than expected, potentially due to incorrect configuration or measurement.

Duplicate Data

Duplicate data caused by client-side and server-side tracking, leading to unreliable insights.

Why Server Side tracking?

Enhanced Data Accuracy

  • Minimized Bot Traffic: It helps identify and filter out bot traffic, providing more reliable data on human interactions.

  • Improved Conversion Tracking: Server-side tracking can more accurately capture conversions, especially in scenarios where client-side tracking might be hindered by browser limitations or network issues.

    • Enhanced Privacy Compliance

  • Data Residency: Server-side tracking allows you to store and process data within specific geographic regions, ensuring compliance with data privacy regulations like GDPR and CCPA.

  • Reduced Third-Party Data Collection: By minimizing reliance on third-party cookies and tracking scripts, server-side tracking helps protect user privacy.

    • Improved Performance

  • Reduced Page Load Times: By moving data processing to the server, you can reduce the load on the client side, improving page load times and user experience.

  • Scalability: Server-side tracking can handle larger volumes of data and traffic more efficiently than client-side tracking.

    • Simplified Data Management

  • Streamline offline conversion tracking by consolidating multiple API integrations into a unified solution. This reduces the developer's workload and ensures uninterrupted data flow between your CRM, GA4, Google, Bing, Meta and other platforms.

    • FAQ

    • We will conduct a thorough assessment of your current data tracking setup and identify areas for improvement.
    • We will develop a customized plan to implement server-side tracking and integrate it with your existing systems.
    • Our team will provide ongoing support and maintenance to ensure the smooth operation of your server-side tracking implementation.
    • We can help you reduce the impact of ad blockers, bot traffic, and browser limitations on your data collection.
    • Our team can assist with identifying and addressing data discrepancies between client-side and server-side tracking.
    • We can help you implement best practices for data governance and quality assurance.

    The timeline for implementing server-side tracking can vary depending on the complexity of your existing data infrastructure and the specific requirements of your project. However, we strive to deliver results efficiently and effectively. Our team will provide you with a detailed project timeline and keep you informed throughout the process.

    We will help you with step-by-step instructions by mail supported by video instructions. We are always available and ready to respond to your questions within 48 hours on business days. 

    Getting started is easy! As we would like to tailor our offer to your needs, simply request an introductory call or quota on the site and we will explain the details. No strings attached. 

    Lets explore our future collaboration and enhance your Data Analytics setup